Overview

We strive to approach every part of our business as responsibly as possible.

That means durable product using high quality materials in small batch, collaborating and supporting organisations working hard to make positive impacts, and tightening up the smaller aspects of running a business that are often overseen.

The term sustainable is often tossed around and used far too lightly these days. It’s a term that calls us not to take more from nature than we can give back. 

To be responsible is to be aware, aware that our actions and activities more often than not interfere with nature's capacity to regenerate itself..

We hope to influence those that came before us, and inspire those after.

Materials

  • Environment and Soil Health - organic cotton is grown without synthetic pesticides, fertilisers, or harmful chemicals, which preserves soil biodiversity and reduces environmental impact.

    Water Conservation - unlike conventional cotton, organic cotton requires less water and energy. Grown on small-scale, often rain-fed farms, it improves soil’s water retention, reduces reliance on irrigation, and minimises stress on local water sources.

    Social and Ethical Benefits - organic cotton promotes fair labour practices and healthier livelihoods for farmers and their families. By eliminating exposure to toxic chemicals, it ensures safer working conditions and allows farmers to grow additional crops for food and income.

    Quality and Comfort - organic cotton is known for its high quality. Thanks to its fibres being longer and stronger than non-organic cotton, therefore it's more durable and can withstand more wear and tear. Finally, as it's grown without synthetics, it tends to have a softer feel and is less likely to cause skin irritation.

Dollars For Difference

Dollars For Difference is our initiative to support organisations making a positive impact on the world. Aligned with one of, or all of our Inspired By pillars - landscape, locals, and lifestyle - we’re committing 5% of all sales to those striving to create a better planet for everyone.

  • Surfrider Foundation Australia: Surfrider Foundation Limited is a registered not for profit sea-roots organisation dedicated to the protection of Australia’s ocean, beaches and waves through conservation, activism, research and education. Learn More

  • Greenfleet: Greenfleet is an environmental not-for-profit organisation that has delivered climate action for over 25 years, by planting native biodiverse forests in Australia and New Zealand to restore nature and capture carbon emissions. Learn More

Everyday business, a little better

These aren't big things, but we feel like the good stuff is in the detail. If we have the opportunity to do the smaller things in business, a little better, despite a bit of added cost, we'll go after it!

  • Our products are packaged in boxes made by our mates at HeapsGood. Australian made from 99.9% post-consumer recycled waste, FSC-certified, glue free, recyclable and compostable.

    Keeping things stuck together, our FSC-certified paper-based packing tape is compostable, reusable, and uses a non-toxic, water-activated adhesive.

  • If you're local, we'll personally deliver your goods with just your name on the box - no label needed. If you're a bit further away, we'll ensure things are delivered safely using an eco-friendly recyclable shipping label, printed using a thermal printer which uses no ink, is 100% plastic and BPA free.

  • BRAND CARDS & SWING TAGS: Made from 100% recyclable and compostable, FSC-certified, 50% recycled white coated paper.

    GARMENT BAGS: POLLAST!C Poly bags made from 100% recycled Ocean Bound Plastic pollution.